Spring is just around the corner and for many of us, this is the time of year we start to feel more optimistic and motivated. With everyone in a much better frame of mind, it’s a great time for companies to review where they are now and where they want to be in the future.

But how do you know if it’s time to spring clean your business? Here are some sure-fire signs it’s time to make a change:

  • You’re losing customers
  • You haven’t secured any new customers for a while
  • Profits are down
  • Staff turnover is high
  • You’re struggling to hire new employees
  • Staff morale and productivity is down
  • Your competition is doing better than you

If any of the statements above sound all-too-familiar, now is the time to spring clean your business.

But how exactly do you go about this?


Refresh Your Marketing Strategy

If it’s been a while since you’ve secured any new customers, it’s probably because you’re not reaching out to the right people. Take the time to examine and evaluate all your marketing activities so you can identify what’s doing well, what’s falling flat and what typically generates the best leads. Are you spending enough time and money on marketing to get a return out of it? It could be that you’re trying to do too much of everything rather than performing really well on just one or two platforms. Here’s some help with a good process for defining your marketing strategy.


Reassess Your Goals

If you haven’t set any goals for your business, it’s unlikely you’re going to achieve much. What’s more, if you don’t really know what you’re working towards, your employees certainly won’t either.

When deciding on your goals, ask yourself if they’re SMART (Specific, Measurable, Attainable, Results-oriented and Time-bound). This will help you to outline a specific path to success, stay on course and make vague goal tracking a thing of the past.


Update Your Website and Social Media

A company’s website and social media pages are often the first thing we look at when deciding whether to work with them or not. In fact, it’s often how we find out about new brands in the first place.

If you’re looking to spring clean your business, it’s really important to dedicate a decent amount of time to your website and social media. Is your website user-friendly? Is it slow to load? Is all the information on there up to date? Do all the links work? Do you offer new services? Could your website do with a makeover? Are you consistent with your social media? Are your followers engaging with you?

Focusing on these little details can make a big impact on how people perceive your business.


Host an Offsite Meeting

Making changes in your business requires effort and in order to make it work, communication is key. Your senior management team can be a great help when it comes to helping you assess which areas of the business need improving and then implementing the necessary changes.

Hosting an offsite meeting is a great way to get everyone together so you can communicate ideas and set goals. Here are three important benefits of offsite meetings as opposed to simply gathering around a desk in the office.

If you would like to host an offsite meeting, please don’t hesitate to get in touch with the team here at The Twickenham Stoop and we’ll be more than happy to discuss the different options with you. We have a number of rooms and packages available, all of which can be tailored to meet the specific needs of your business.